Gerry Lane Enterprises continues to be the premier automobile dealership in South Louisiana. Mr. Gerry Lane is a brilliant entrepreneur who is the architect and builder of one of the largest most respected and successful automobile dealerships in the country spanning almost fifty years. Gerry Lane is also more importantly, a devoted family man, a loving husband, father and grandfather. Gerry is a philanthropist who has given more back to the community where he lives and works than anyone. He has created, sponsored and participated in virtually hundreds of charitable programs over the years. When you think of Gerry Lane, you will definitely think cars, but you will also think of the many charities that the Lane family have been involved with over the years and continually support on a regular basis.

Gerry Lane is a true example of American greatness; his tremendous personal success mixed with his enormous generosity make Mr. Lane a wonderful example for all business people. Believe it or not there are thousands of very wealthy, successful individuals and corporations in our great country that give very little if anything back to their own communities. Gerry Lane is in a class by himself when it comes to generosity towards his community.

In 1996 Gerry Lane was honored by Time Magazine when he was awarded the industry's most prestigious and coveted "Automobile Dealer of the Year". The award was given for his success, support for his industry and the fact that he is a great community leader.

Gerry Lane has built his reputation and very successful automobile dealerships on his firm commitment to his customers and the dedication to service that comes with it. The biblical principal of "do unto others as you would have them do unto you" has been Gerry’s number one golden rule that he and his team follow every day. They treat the customer the way they would like to be treated and if you do that consistently you cannot help but to be very successful. It’s integrity, honesty, customer service and the very finest products in the automobile industry that continue to make Gerry Lane Enterprises number one. Very few companies can maintain an A+ rating with the BBB since 1987, that alone is a remarkable testimony to the way they treat their customers at Gerry Lane Enterprises.

Gerry has a lifetime of major accomplishments. It would be difficult to choose any particular one as the most important. At every stage of his life there were important accomplishments but each had a domino effect on achieving the next major accomplishment. This sequence of accomplishments begins with leaving his family ranch in Oklahoma at 22, going to Los Angeles and “selling” his way into an auto salesman position with a new car dealership. At 26, he was sales manager at Capital City Ford in Baton Rouge. At 28, he was general manager for Polk Chevrolet in Baton Rouge. At 35, Gerry was one of Chevrolet’s youngest automobile dealers. By 39, he owned 5 dealerships in four cities being the dominant force in each market. In 1987, Gerry returned to Baton Rouge and bought Polk Chevrolet from his original mentor. The dealership immediately moved from 13th position in the local market to number one. They are consistently one of the state's top volume dealers and oftentimes is nationally ranked.He has earned Buick’s “Best in Class” award for sales and service excellence, he was named Time Magazine Dealer of the Year for 1996, LADA District Winner numerous times, SME’s Marketer of the Year, Philanthropist of the Year, Businessman of the Year, Golden Deeds, GMAC’s Champions of Life and many others. Gerry has taken a passion for the art in sales and in return he has been rewarded with a successful career.

Gerry Lane is a confident and venturesome “doer”. As decision maker and a skilled, stimulating communicator with the ability to excite and motivate other people. An ambitious, driving, self-starter who is always “selling” and competing no matter what the stakes may be. His success is the result of being forever optimistic and having the tenacity and ability to always get the job done. He is a risk taker who uses knowledge and experience to increase the odds of success.

Gerry is very active in the community and civic organizations. He and his family donate time and funds to over 400 charitable causes in and around the Baton Rouge area including the YMCA Youth Sports Sponsor for over 20 years and the presenting sponsor of Karnival Krewe de Louisiane for 16 years. Hundreds of thousands of dollars have been provided to civic and charitable groups through sponsorships, public and silent auctions. Whether it is public or private school, academic, sporting, social, church, civic club, newcomers, senior citizens, the rich, the poor, the healthy, the ill, they have all been recipients of Gerry and Faye Lane's concern to give back to the community. Listed below are just some of the Lane's charitable causes.

Gerry’s children Saundra and Eric Lane work very closely with their Dad and share his business philosophy. They have learned from the master himself and continue to help keep Gerry Lane Enterprises running and on top where they are consistently a number one auto seller in the state of Louisiana. Lane's son Eric, a former catcher for the San Francisco Giants, is the Vice President of Gerry lane Enterprises and he handles many of the responsibilities associated with running the four successful automobile dealerships. Saundra Lane is the Public Relations spokesperson and is head of all of advertising and marketing which has made Gerry Lane a household name here in the greater Baton Rouge area. Saundra also oversees and distributes funds to all of the over four hundred charities that the Lane family supports. Gerry Lane credits much of his success to his children who have been working with him for many years. This is a family owned and operated business and no one does it better than the Lane family.

Gerry's wife, Faye Rogan Lane, the first and former Louisiana Oil Queen and family cheerleader, encourages her busy family to continue their strong work ethics and remember to keep their faith first. She has ridden through the rough times and is now enjoying the successes of her family's hard work for over 50 years, with beauty and grace.

The Lane family's "what goes around comes around" philosophy of life has been a proven formula by which to run a successful business. "It's our way of life and that's how we do business," Lane says.

If you’re looking for a quality brand new vehicle or a pre-owned one, look no further because Gerry Lane can get you whatever you’re looking for at a great price, they have developed tremendous friendships over the years with all the lenders and can provide you with a huge amount of financing options. The service you will receive after the sale is incredible because the Lane's know better than anyone how to start and keep a lifelong relationship with their customers. When you purchase a vehicle from Gerry Lane Enterprises you become part of the family, they are going to treat you like family, Eric, Saundra, Gerry and Faye are always avaiable to listen and get things handled to your satisfaction. They are going to change your oil for free for as long as you own your vehicle and if you need to bring your vehicle in for service they have a customer service shuttle to take you where you need to go. This is just a fraction of the many benefits and rewards of being part of the Gerry Lane family.

When you visit any one of the four dealerships, don’t worry, there are no high pressure tactics, just honest, down to earth, knowledgeable and helpful sales representatives who will help you make the best automotive choice for your lifestyle. You owe it to yourself and your family to choose and drive the very highest quality automobile which is always available at Gerry Lane Enterprises.

A welcome addition to the Gerry Lane family of dealerships, Gerry Lane Enterprises is proud to have recently been chosen to represent Cadillac; they will now be selling and servicing all the General Motors products. The Cadillac dealership is replacing Hummer on Reiger Road, since Hummer is being discontinued by GM. Cadillac is very happy to have Gerry Lane because it’s a perfect match with both parties seeing nothing but a very bright future ahead despite our current economic situation.

The folks at Gerry Lane are doing what they do best and that is maintaining a super positive attitude while selling the very best products on the market and following up with the very best service in the industry.

Buying a car couldn’t be made easier, more reasonable and more convenient when dealing with any of the Gerry Lane dealerships. Gerry Lane offers a state-of-the-art service center with factory trained technicians ready to service your vehicle, whether it is for routine maintenance, warranty work or major repairs.

They have a huge inventory of parts & accessories on hand as well as a dedicated sales staff and top trained technicians to make your auto experience care free and financially advantageous.

If you are planning to purchase a new or pre-owned car in the near future, you should start looking for the best and most reliable car dealer in your area; Gerry Lane Enterprises. It is paramount that you make your automobile purchase with someone who looks out for the consumer. Let Gerry Lane become your consumer advocate. Otherwise, the deal, no matter how good and attractive it is, would be rendered futile.

Gerry Lane Enterprises' receives incentives and special pricing on cars direct from the manufacturer and is based on how many cars they sell and their customer satisfaction. They are most interested in keeping their customers' for a lifetime rather than just having one sale and it's over.
Cars are necessities these days. You need a car to get you where you want to go. Because not all cars are equal, you need to get an expert's advice on the best car deal for your budget.

Gerry Lane’s team of professionals can assist you with your car queries and provide that invaluable assistance you need to help you get the car of your dreams. Gerry Lane's reputation of honesty and reliability precedes him throughout all of the greater Baton Rouge area. If you have any questions or requests, the friendly Gerry Lane team is always standing by and ready to assist in any way they can. Please visit any of Gerry Lane's four dealerships soon.