Barter—the oldest form of commerce—is also the newest, smartest way of doing business. Estimates are that, in the U.S. alone, more than 450,000 companies engage in barter—for a total of $16 billion in annual sales. About 65% of Fortune 500 companies regularly barter their products and services.
With the advent of the Internet, barter is exploding. Predictions are that within a decade, 1.2 million North American businesses will engage in barter, with receipts topping $30 billion a year. And we believe that figure is conservative. As the Internet breaks down international barriers, businesses can gain access to an international barter market that already totals $64 billion annually, according to the Wall Street Journal. When you include countertrade—barter between governments as well as multinational corporations—annual sales could reach into the trillions of dollars.
Bartering has always made great business sense. It can save cash, net full value for idle goods and services and significantly expand your customer or client base. But in the past, there was a drawback—some businesses struggled to find trading partners whose needs exactly matched their own.
No longer. With Partners, you don't have to find a "one-to-one" trading partner. Instead, you can trade what you have to get exactly what you need.
Here's how it works.After joining Partners, let's say you need advertising for your printing company. An accountant wants letter head stationary and purchases printing from your company through Partners. Now you can use the Trade Dollars from the sale of your services to buy anything available through Partners—including, of course, the advertising you've been needing. Simply search among the listings of businesses with Partners to find the product or services you want. Present your PartnersOne Barter Card and make your purchase—in Trade Dollars!